The Highridge Corporation

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Privacy Policy

Your privacy is very important to us. We want to make your experience on the Internet as enjoyable and rewarding as possible, and we want you to use the Internet�s vast array of information, tools, and opportunities with complete confidence.

We have created this Privacy Policy to demonstrate our firm commitment to privacy and security. This Privacy Policy describes how The Highridge Corporation collects information from all end users of The Highridge Corporation�s Internet services (the �Services�) � what we do with the information we collect, and the choices visitors have concerning the collection and use of such information. The Highridge Corporation requests that you read this Privacy Policy carefully.

Personal Information The Highridge Corporation Collects and How It Is Used

Introduction
The Highridge Corporation collects information in different ways from visitors who access the various parts of our Services and the network of Web sites accessible through our Services. We use this information primarily to provide a customized experience as you use our Services and, generally, do not share this information with third parties. However, we may disclose personal information collected if we have received your permission beforehand or in very special circumstances, such as when we believe that such disclosure is required by law or other special cases described below.

Registration
Members are asked to provide certain personal information when they sign up for our Services including name, address, telephone number, billing information (such as a credit card number), and the type of personal computer being used to access the Services. The personal information collected from Members during the registration process is used to manage each Member�s account (such as for billing purposes). This information is not shared with third parties, unless specifically stated otherwise or in special circumstances. However, in instances where The Highridge Corporation and a partner jointly promote the Services, The Highridge Corporation may provide the partner certain personal information, such as the name, address, and username of persons who subscribed to the Services as a result of the joint promotion for the sole purpose of allowing us and the partner to assess the results of the promotion.  In this instance, personal information may not be used by the partner for any other purpose. The Highridge Corporation may also generate non-identifying and aggregate profiles from personal information vembers provide during use of the Services (such as the total number, but not the names, of vembers). As explained in more detail below, we may use this aggregated and non-identifying information to sell advertisements that appear on the Services.

The Highridge Corporation Partners and Sponsors
Some The Highridge Corporation products and services are offered to visitors in conjunction with a non-affiliated partner. To provide visitors some of these products and services, the partner may need to collect and maintain personal information. In these instances, you will be notified before any such data is collected or transferred and may decide not to use that particular service or feature.

Online Shopping
At some Web sites, you can purchase products and services or register to receive materials, such as a catalog or new product and service updates. In many cases, you may be asked to provide contact information, such as your name, address, email address, phone number, and credit/debit card information. If you complete an order for someone else, such as an online gift order sent directly to a recipient, you may be asked to provide information about the recipient, such as the recipient�s name, address, and phone number. The Highridge Corporation has no control over the third parties� use of any personal information you provide when placing such an order. Please exercise care when doing so.

If you order products directly from The Highridge Corporation, such as through the �The Highridge Store,� we will use the personal information you provide only to process that order. We do not share this information with outside parties except to the extent necessary to complete that order.

Online Advertisements
The Highridge Corporation displays our online advertisements. We share aggregated and non-identifying information about our visitors  collected through the registration process as well as through online surveys and promotions with these advertisers. Additionally, in some instances, we use this aggregated and non-identifying information to deliver tailored advertisements. For instance, an advertiser tells us the audience they want to reach (for example, males between 25 and 55 years of age) and provides us an advertisement tailored to the audience. Based upon the aggregated and non-identifying information we have collected, we may then display the advertisement to the intended audience. The Highridge Corporation does not share personal information about its visitors with these advertisers.

Responses to Email Inquiries
When visitors send email inquiries to The Highridge Corporation, the return email address is used to answer the email inquiry we receive. The Highridge Corporation does not use the return email address for any other purpose and does not share the return email address with any third party.

Voluntary Customer Surveys
We may periodically conduct both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of services we offer and how we provide them to you. Your personal information and responses will remain strictly confidential, even if the survey is conducted by a third party. Participation in our customer surveys is voluntary.

We take the information we receive from individuals responding to our Customer Surveys and combine (or aggregate) it with the responses of other The Highridge Corporation customers to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services to you, and to develop new services and products. This aggregated, non-personally identifying information may be shared with third parties.

Special Cases
It is The Highridge Corporation�s policy not to use or share the personal information about visitors in ways unrelated to the ones described above without also providing you an opportunity to opt out or otherwise prohibit such unrelated uses.  However, The Highridge Corporation may disclose personal information about visitors, or information regarding your use of the Services or Web sites accessible through our Services, for any reason if, in our sole discretion, we believe that it is reasonable to do so, including: to satisfy laws, such as the Electronic Communications Privacy Act, regulations, or governmental or legal requests for such information; to disclose information that is necessary to identify, contact, or bring legal action against someone who may be violating our Terms of Use or other user policies; to operate the Services properly; or to protect The Highridge Corporation and our visitors.

"Cookies" and How The Highridge Corporation Uses Them
A �cookie� is a small data file that can be placed on your hard drive when you visit certain Web sites. The Highridge Corporation may use cookies to collect, store, and sometimes track information for statistical purposes to improve the products and services we provide and to manage our telecommunications networks. We may use a cookie to save your settings and to provide customizable and personalized services. These cookies do not enable third parties to access any of your customer information. Additionally, be aware that if you visit non-The Highridge Corporation Web sites where you are prompted to log in or that are customizable, you may be required to accept cookies. 
Advertisers and partners may also use their own cookies. We do not control use of these cookies and expressly disclaim responsibility for information collected through them.

The Highridge Corporation's Commitment to Children's Privacy
Protecting children�s privacy is especially important to us. It is our policy to comply with the Children�s Online Privacy Protection Act of 1998 and all other applicable laws.

While we make every effort to ensure that these Web sites are fun and age-appropriate for our younger audience, we believe that there is no substitute for proper parental supervision. For further information about tips, tools, age-appropriate or kid-friendly Web sites and how to report online trouble, please visit www.getnetwise.org.

Finally, The Highridge Corporation recommends that children ask a parent for permission before sending personal information to The Highridge Corporation, or to anyone else online.

Public Forums
Please remember that any information you may disclose in our Public Forms area (if any), or other public areas of our Web sites or the Internet, becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.

The Highridge Corporation's Commitment to Data Security
Services and Web sites we sponsor and have security measures in place to protect the loss, misuse, and alteration of the information under our control. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party �hackers� from illegally obtaining this information.

Where to Direct Questions About The Highridge Corporation's Privacy Policy
If you have any questions about this Privacy Policy or the practices described herein, you may contact:

Customer Service
The Highridge Corporation
P.O. Box 260
Issaquah, WA 98027
sharry@highridge.com

Revisions to This Policy.  The Highridge Corporation reserves the right to revise, amend, or modify this policy, our Terms of Use and our other policies and agreements at any time and in any manner. Notice of any revision, amendment, or modification will be posted in accordance with the Terms of Use.

Last updated: August 2003.

� 2003 The Highridge Corporation

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